Alexander Mercado — Powerbitch

Alexander Mercado is a multifaceted creative with expertise in design, art direction, video production, and experiential activations, known for his innovative approach and global experience spanning London, Mexico City, Los Angeles, and Austin.

Powerbitch

Creative Producer

POWERBITCH is an endurance performance piece and interactive commentary on gender bias and inequality in the workplace.
"Modern working woman", constantly striving to forge ahead in a systemically unequal society. In POWERBITCH, MOLL BRAU embodies the relentless energy of the modern woman making her way in the work world by running on a life-sized hamster wheel from 9 to 5-the traditional American workday. Her performance frames an immersive audiovisual experience that incorporates interactive features amid a montage of audio clips and video projections.

Creative Producer

POWERBITCH is an endurance performance piece and interactive commentary on gender bias and inequality in the workplace.
"Modern working woman", constantly striving to forge ahead in a systemically unequal society. In POWERBITCH, MOLL BRAU embodies the relentless energy of the modern woman making her way in the work world by running on a life-sized hamster wheel from 9 to 5-the traditional American workday. Her performance frames an immersive audiovisual experience that incorporates interactive features amid a montage of audio clips and video projections.

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